The foundation of your brand is your logo. Your website and promotional material – business cards, flyer, brochures and banners - communicate your brand. To brand strategy is to how, what, where, when and to whom you plan on communicating and delivering on your brand messages. And what you communicate visually and verbally is a part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value, brought to your company's products or services that allow you to stand out.